Thirteen animation students from Atlantic Technological University (formerly Letterkenny Institute of Technology) created cutting-edge logos that ‘spin, bounce, fold, warp & transform’ for a new project with Artlink Fort Dunree aimed at providing students with the real-life experience of working in a designer-client relationship.
Artlink’s mission is to provide the expertise and physical resources to build a strong sustainable visual arts culture and contribute to the artistic and economic ecology of the North West of Ireland. This project enabled us to support the professional development of aspiring artists and to inject life, through animation, into our logo and branding.
The project included site visits, client briefings, feedback and ongoing support of their tutor Mark Cullen. This project not only develops the portfolios of the students but it gives a unique vibrancy to the established Artlink identity – enhancing the brand and giving it a ‘21st century edge’ as we target new audiences via social media, marketing videos and our
website.
The ATU animation students also found the Artlink project a hugely beneficial experience, as Adrianna Whyte explained: “Working with Artlink was a great experience, we communicated well throughout the project and their feedback was really valuable to us both creatively and in helping us reach a final product they were happy with.”
Atlantic Technological University student Declan Gillespie added: “Working for the client (Artlink) was a fun challenge. We had a large range of potential ideas to choose from and the feedback was always encouraging and helpful. There was a nice sense of communication which kept me excited and motivated throughout the entire project.”!!
Artlink showcased the designs and logos of all thirteen students on our Instagram page and website at the beginning of April 2022 with a view to incorporating them into our website and films – their logos give a youthful and fresh insight into who and what Artlink is and can be.!!
The animation students from ATU who participated in the Artlink project were Adrianna Whytte, Caoimhe Coll, Cliona Mullane Kelly, Declan Gillespie, Elian Persival, Iva Jelavich, Jake Ochnicki, Leila Skoflek, Lydia O’Connell, Nathan Doherty, Patrick Kelly, Shane Treacy, Skyler O’Flaherty.
- April 06, 2022
